Sara Popovich

Tis' the Season


This is a story to warm your soul and make you light up like a Christmas tree. WestJet Airlines made many people light up and believe in the spirit of Christmas. If you don't know what I am talking about, watch this! 

This story was not just great guerrilla marketing but it really showed that big corporate companies really care about their customers! Its the little things like this that makes me believe that their is hope in humanity. From the store shoppers, to the media/marketing team behind the idea and everyone behind the scenes that made this Christmas miracle happen, we thank you. You truly put a smile on many peoples faces.